From time to time, these platforms might revise or “accurate” the viewers get to figures that they report of their promoting tools, and these interventions may possibly cause evident declines in noted audience achieve.
The very first released figures are identified as "advance estimates". The advance estimates involve the true development of General GDP and its big expenditure parts. When additional data develop into offered, the progress estimates is going to be revised.
Whatever the bring about even though, we’d suggest warning when analysing or interpreting X’s described figures for use by gender.
Note: at some time of report creation, LinkedIn’s promotion assets only printed audience gender data for “female” and “male” end users.
You’ll discover our finish Digital 2025: Hong Kong report inside the embed under (click here if you can’t see that, or if you can’t change the slides).
Let’s acquire a closer look at what the quantities notify us, starting up with some beneficial context concerning the inhabitants of Hong Kong.
Meanwhile, on a quarter-by-quarter basis, exactly the same data display that the amount of consumers that marketers could achieve with adverts on YouTube in Hong Kong remained unchanged between Oct 2024 and January 2025.
Therefore, the latest revealed figures for Net use may well under-stand for current realities, and genuine rates for Web adoption and calendar year-on-12 months development could possibly be better than the figures demonstrated in this article propose.
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Therefore, these LinkedIn figures are circuitously equivalent Together with the figures for other social media marketing platforms published on this web page, or Those people demonstrated inside our Electronic 2025 reviews.
Refer to views on anticipated alterations in quantity of organization/output, amount of persons engaged and prices for the coming quarter as when compared with the current quarter.
Getting explained that, advertisement audiences usually only account to get a subset of the System’s whole consumers, and given that TikTok’s advert equipment only publish data for end users aged eighteen and earlier mentioned, it’s essential to keep in mind that trends in TikTok’s ad reach figures may not necessarily match improvements while in the platform’s All round user foundation.
Note that TikTok lets Entrepreneurs to target TikTok adverts to buyers aged 13 and previously mentioned via its advertising instruments, but these instruments only present audience data for end users aged eighteen and earlier mentioned.
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